Inside the Network: A Behind-the-Scenes Look at Fan Behavior in NFL Stadiums

Last season, we spotlighted the top fan engagement moments across the league each week. This year, we’re taking it a step further. Each week, we’ll dive into the network of one NFL stadium, exploring peaks in fan engagement and what those insights mean for the NFL. Join us throughout the season as we uncover the dynamic relationship between technology and the gameday experience.

Extreme Networks and the NFL

For twelve seasons, Extreme Networks has proudly served as the Official Wi-Fi Solutions and Wi-Fi Analytics Provider of the NFL, playing a crucial role in enhancing the fan experience in stadiums across the league. On game day, our Wi-Fi solutions and analytics help stadium teams ensure seamless connectivity and uncover valuable insights into fan behavior and preferences.

Extreme's Wi-Fi has revolutionized how teams connect with fans, providing innovative ways to enhance the in-stadium experience. During the offseason, teams, including the Houston Texans, upgraded to Wi-Fi 6E access points, boosting connectivity throughout NRG Park and setting the stage for an even more immersive fan experience.

A strong wireless network empowers fans to engage with social media and other mobile experiences seamlessly, enabling them to share unforgettable moments, access real-time game data, and enjoy coverage throughout the stadium. Wi-Fi analytics provide critical insights to stadium staff, serving as the foundation for enhancing and personalizing the fan experience while optimizing venue operations, resulting in exceptional stadium visits.

Week 11 - Highmark Stadium, KC vs BUF

In Week 11, the Buffalo Bills faced off against the Kansas City Chiefs in a highly anticipated matchup that lived up to the hype. Fans were on the edge of their seats throughout the game, which featured a spectacular pregame show by the Stampede that became the top Wi-Fi moment of the night. Bills were able to secure a game winning touchdown and hand Kansas City their first loss of the season.

Week 10 - NRG Stadium, DET vs HOU

In Week 10, the Detroit Lions faced off against the Houston Texans in a memorable game that came down to the wire. Fans were treated to a thrilling interactive light show, which became the top Wi-Fi moment of the game. With just seconds left on the clock, the Lions' kicker nailed a clutch field goal, sealing the win in a nail-biting finish. The dramatic moment sent the home crowd into a frenzy and boosted the Lions' momentum as they continue to chase playoff aspirations.

Week 9 - Highmark Stadium, MIA vs BUF

In Week 9, the Miami Dolphins battled the Buffalo Bills in an electrifying matchup at Highmark Stadium. The atmosphere reached new heights as fans experienced a stunning C-5 flyover, marking a peak in Wi-Fi usage before the game. Ultimately, the Bills clinched the victory with a game-winning field goal, solidifying their place in the playoff race and leaving fans buzzing with excitement.

Week 8 - Lumen Field, BUF vs SEA

In Week 8 at Lumen Field, the Buffalo Bills faced off against the Seattle Seahawks in a matchup that showcased the Bills’ dominance. The atmosphere was lively, with Wi-Fi usage spiking during Angelica Salem's stirring rendition of the national anthem, setting a spirited tone for the day. Throughout the game, the Bills asserted their control, scoring consistently and building a comfortable lead. The Seahawks struggled to keep pace, and the final whistle confirmed a decisive victory for Buffalo.

Week 7 - Levi's Stadium, KC vs SF

In Week 7 at Levi's Stadium, the Kansas City Chiefs faced off against the San Francisco 49ers in a highly anticipated matchup. The atmosphere soared and Wi-Fi usage peaked before kickoff with a thrilling flyover from the VFC-13 Fighting Saints, setting the stage for an unforgettable game. The game unfolded in dramatic fashion, with both teams trading touchdowns and keeping fans on the edge of their seats. In a thrilling conclusion, the Chiefs edged out the 49ers, continuing to solidify their position as a powerhouse in the league.

Week 6 - Lumen Field, SF vs SEA

In Week 6 at Lumen Field, the Seattle Seahawks clashed with the San Francisco 49ers in an electrifying division showdown. The crowd erupted as Geno Smith was introduced as the starting quarterback on his birthday, creating a Wi-Fi surge as fans flooded social media with excitement. Smith responded with a display of precise passing, connecting on deep throws that kept the 49ers on their toes. The back-and-forth action kept everyone on the edge of their seats, but in a nail-biting finish, San Francisco managed to secure the win.

Week 5 - Paycor Stadium, BAL vs CIN

In Week 5 at Paycor Stadium, the Cincinnati Bengals clashed with the Baltimore Ravens in a thrilling battle between two elite quarterbacks, Joe Burrow and Lamar Jackson. Jackson stole the spotlight with an incredible impromptu touchdown, showcasing his ability and causing the top Wi-Fi usage. Burrow responded with precision passes, making it a captivating duel. Ultimately, Jackson's heroics led the Ravens to a 41-38 victory, but both quarterbacks left their mark, setting the stage for future rivalry matchups.

Week 4 - M&T Bank Stadium, BUF vs BAL

For Week 4, we are following the Bills vs. Ravens, where the Wi-Fi usage surged when Lamar Jackson took the field during the "Darkness Falls" light show. As he emerged from the tunnel at M&T Bank Stadium, the crowd roared in anticipation. The excitement didn't stop there, as Jackson led the Ravens to a dominant 35-10 victory over the Bills, sealing their place as a formidable force this season.

Week 3 - MetLife Stadium, NE vs NYJ

For Week 3, the Jets vs. Patriots game was electric, especially when Aaron Rodgers was introduced at home for the first time this season. As he emerged from the tunnel at MetLife Stadium, the crowd erupted, creating a surge in Wi-Fi activity as fans captured the moment on their devices for the first time this year. The excitement carried on through the evening as the Jets ended an eight-game winning streak for the Patriots at MetLife Stadium.

Week 2 - Hard Rock Stadium, BUF vs MIA

For Week 2, the Dolphins vs. Bills game saw a significant Wi-Fi spike when Dolphins quarterback Tua Tagovailoa burst out of the tunnel for introductions. The energy in Miami’s Hard Rock Stadium reached a new high as fans captured Tua and the team taking the field. This moment, filled with excitement and anticipation, perfectly captured the enthusiasm of the crowd leading up to the intense division matchup ahead.

Week 1 – Arrowhead Stadium, BAL vs KC

For week 1, we are starting in Arrowhead Stadium where the Chiefs hosted the Ravens for the first game of the season. The top Wi-Fi spike happened before the game during the reveal of the Chiefs’ Super Bowl LVIII Championship banner. This moment drew massive attention as thousands of phones lit up to capture and share Patrick Mahomes’ 3rd Super Bowl Championship banner being raised.

Let us know which stadium you want us to highlight next with our LinkedIn poll running every Thursday throughout the season!